About Sales Dashboard CRM

We're on a mission to transform how marketplace service providers discover, analyze, and win new clients.

Our Story

Sales Dashboard CRM was born from a simple observation: marketplace service providers were spending too much time searching for the right sellers and not enough time actually serving them.

Our founders, who had previously built and scaled marketplace service businesses, experienced firsthand the challenges of finding the right clients at the right time. They saw how scattered data across multiple marketplaces made it nearly impossible to identify sellers who truly needed their services.

In 2023, they assembled a team of marketplace experts, data scientists, and software engineers to build a solution. The result is Sales Dashboard CRM—the first Prospecting Intelligence Platform specifically designed for marketplace service providers.

Today, our platform helps agencies, logistics providers, fulfillment companies, and service partners across Europe discover, analyze, and win new seller clients on marketplaces like Bol.com, Amazon, Zalando, and beyond.

Our Mission

We believe that marketplace service providers play a crucial role in the e-commerce ecosystem. By helping sellers succeed, they contribute to a more vibrant and competitive marketplace that benefits consumers.

Our mission is to empower these service providers with the intelligence they need to find the right clients at the right time, enabling them to:

  • Spend less time prospecting and more time delivering value
  • Target sellers who truly need their specific expertise
  • Approach potential clients with data-backed insights
  • Build stronger, more productive relationships with marketplace sellers

By connecting service providers with the sellers who need them most, we're helping to build a more efficient, effective marketplace ecosystem for everyone.

Our Values

Data-Driven Integrity

We believe in the power of data to reveal truth. Our platform provides objective insights that help service providers make informed decisions and build trust with their clients.

Actionable Intelligence

We don't just provide data—we provide intelligence that drives action. Every insight in our platform is designed to help service providers take concrete steps toward winning new clients.

Ecosystem Partnership

We see ourselves as partners in the marketplace ecosystem. Our success comes from helping service providers and sellers build mutually beneficial relationships that drive growth.

Continuous Innovation

We are committed to continuous innovation, constantly improving our platform to provide deeper insights, more accurate targeting, and better results for our users.

Our Leadership Team

JD

Jan Derksen

CEO & Co-Founder

Former marketplace consultant with 15+ years of experience helping sellers scale their operations.

LV

Lisa Verhoeven

CTO & Co-Founder

Data scientist and engineer with expertise in marketplace algorithms and data analysis.

MK

Marco Koning

COO

Operations expert with background in scaling SaaS platforms for e-commerce businesses.

Join us in transforming marketplace prospecting

Book a demo and see how Sales Dashboard CRM can help you find, target, and win the right sellers for your business.